Santa Cruz Industries, Inc. announces the production of displays for Clif Bar for their natural energy snack products.
The objective was to show very strong Clif Bar branding and provide space for open boxes of product, stacks of product boxes, and loose product of different sizes and shapes. A floor display with a small footprint was required, with modular shelves and stability. Part of Clif Bar branding is to honor their long-term vision of sustainability and a healthy environment by not using any plastic in parts or packaging. The sides are fiber board with a bright red silkscreened Clif Bar logo framed by silver steel. Shelves are silver steel wire, and a black shelf label with 'clifbar.com' covers the front shelf plates. Baskets are silver steel wire, and a Clif Shot label covers the front plate. A steel c-channel header accommodates a large sign with Clif Bar logo and product pictures. The colorful and easily recognized Clif Bar packaging is completely visible on the wire shelves and in the wire baskets, drawing the consumer to purchase the product.