Custom Point of Purchase Retail Displays Since 1954
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SCI News
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Santa Cruz Industries, Inc. announces the production of displays for Surf City Garage for their new line of car care products.
Surf City Garage maintains its own collection of over 100 classic American muscle cars and manufactures its own premium line of car care products for detailing. It is a true garage and restoration shop populated with vintage signs and cars, and the brand reflects that. The goals of the POP display are to authentically represent the look and feel of the brand to the consumer and to present the wide selection of products in a compelling way while keeping costs low. The prominent placement of the colorful Surf City Garage signs, front-facing product packaging, and blue and black colors accomplish precisely that. The aluminum signs were given a backing to make them look thick like the vintage automotive signs from the 50's and 60's that are part of Surf City Garage's actual collection.
Santa Cruz Industries, Inc. announces the production of showroom brochure displays for Kia Motors America, Inc. for an assortment of Kia's aftermarket accessory brochures.
The objective was to increase visibility of an assortment of Kia brochures while complementing existing Kia showroom decor. The steel arch at the top serves as a frame for the injection molded Kia logo, as well as duplicating the arches on existing showroom backdrops. The Kia logo is executed in Kia's bold red and white colors, and has the same 3-D form as the emblems on the cars. A curved steel shape supports the pockets in this permanent counter display. The pockets are made from clear rigid vinyl for durability. The Genuine Accessories decal identifies the purpose of the brochures. Staggered spacing of the brochure pockets allows the consumer greater visibility and access to each brochure.
Made out of sheet metal, wire, and round steel tubing with clear vinyl pockets, injection molded logo, and die cut vinyl Genuine Accessories decal.
The objective was to increase visibility of an assortment of Kia brochures while complementing existing Kia showroom decor. The steel arch at the top serves as a frame for the injection molded Kia logo, as well as duplicating the arches on existing showroom backdrops. The Kia logo is executed in Kia's bold red and white colors, and has the same 3-D form as the emblems on the cars. A curved steel shape supports the pockets in this permanent counter display. The pockets are made from clear rigid vinyl for durability. The Genuine Accessories decal identifies the purpose of the brochures. Staggered spacing of the brochure pockets allows the consumer greater visibility and access to each brochure.
Made out of sheet metal, wire, and round steel tubing with clear vinyl pockets, injection molded logo, and die cut vinyl Genuine Accessories decal.
New Counter Top Wine Displays
Written by Marvin Christie
Santa Cruz Industries, Inc. announces the production of counter top wine displays for Southern Wine and Spirits, Young's Market Company, and Raleys Markets.
Designed to be placed on the meat and seafood counters, these displays feature space for 6 bottles of wine, a recipe card holder, and weekly ad holders. It is formed from clear acrylic sheet so the colorful wine bottles are the focus point, while the recipes inspire the consumer to purchase wine to complement their food.
Designed to be placed on the meat and seafood counters, these displays feature space for 6 bottles of wine, a recipe card holder, and weekly ad holders. It is formed from clear acrylic sheet so the colorful wine bottles are the focus point, while the recipes inspire the consumer to purchase wine to complement their food.
The March 2007 issue of the P-O-P Times features the Safeway News Center newspaper display produced by Santa Cruz Industries, Inc. in the "OMA Preview" section.
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Passing of Tony Mineart
Written by Marvin Christie
It is with great sadness that we inform you of the passing of Tony Mineart on Monday, December 25, 2006 after a recent cancer diagnosis. Tony has been a friend and business associate for many years. We enjoyed working with him starting with display projects for the Washington Post in the mid-1990's. We were thrilled to bring him on board as our Vice President of Business Development. His expertise and enthusiasm was highly valued.
The following link to the Newspaper Association of America contains an announcement about a great honor bestowed on Tony by the NAA on December 22, 2006. This article includes information regarding Tony's many contributions to the newspaper industry: NAA RECOGNIZES NEWSPAPER MERCHANDISERS OF THE YEAR
We extend our heartfelt sympathy to his family and many friends. He will be sorely missed.
The following link to the Newspaper Association of America contains an announcement about a great honor bestowed on Tony by the NAA on December 22, 2006. This article includes information regarding Tony's many contributions to the newspaper industry: NAA RECOGNIZES NEWSPAPER MERCHANDISERS OF THE YEAR
We extend our heartfelt sympathy to his family and many friends. He will be sorely missed.
Santa Cruz Industries' Marvin Christie returns from visit to factories in Asia.
Marvin Christie returned from another successful visit to Santa Cruz Industries' 4 largest Asian suppliers. His main purpose was to review manufacturing processes and current prototype displays. His trip took him throughout southern China (Shenzhen, Xiamen and Huizhou) and to the Philippines and he was able to report successful production of several new prototypes. Santa Cruz Industries continues to develop their relationships with key business partners in Asia as well as domestically in the United States of America.
Marvin Christie returned from another successful visit to Santa Cruz Industries' 4 largest Asian suppliers. His main purpose was to review manufacturing processes and current prototype displays. His trip took him throughout southern China (Shenzhen, Xiamen and Huizhou) and to the Philippines and he was able to report successful production of several new prototypes. Santa Cruz Industries continues to develop their relationships with key business partners in Asia as well as domestically in the United States of America.
The premier issue of Marketing At Retail features the Fender Musical Instruments display produced by Santa Cruz Industries, Inc. in the "Product Showcase" section.
Santa Cruz Industries, Inc. announces the production of displays for Fender Musical Instruments Corporation for showcasing the Meguiar's instrument care products.
The objective was to create an inexpensive permanent floor display with the versatility to showcase various packaged accessories on shelves and hooks, while highlighting the Fender brand. It is easily assembled with no tools or hardware required, and can be used as a one-sided or two-sided display. Consumers are attracted by a well-known brand and a shape representing a guitar pick.
Made out of laser-cut painted hardboard, the front has a laser-cut acrylic Fender logo screened silver on the reverse side, and the back has a silk-screened red Fender logo.
The objective was to create an inexpensive permanent floor display with the versatility to showcase various packaged accessories on shelves and hooks, while highlighting the Fender brand. It is easily assembled with no tools or hardware required, and can be used as a one-sided or two-sided display. Consumers are attracted by a well-known brand and a shape representing a guitar pick.
Made out of laser-cut painted hardboard, the front has a laser-cut acrylic Fender logo screened silver on the reverse side, and the back has a silk-screened red Fender logo.
