Custom Point of Purchase Retail Displays Since 1954
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Santa Cruz Industries, Inc. Produces New Displays for Surf City Garage

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Santa Cruz Industries, Inc. announces the production of displays for Surf City Garage for their new line of car care products.

Surf City Garage maintains its own collection of over 100 classic American muscle cars and manufactures its own premium line of car care products for detailing. It is a true garage and restoration shop populated with vintage signs and cars, and the brand reflects that. The goals of the POP display are to authentically represent the look and feel of the brand to the consumer and to present the wide selection of products in a compelling way while keeping costs low. The prominent placement of the colorful Surf City Garage signs, front-facing product packaging, and blue and black colors accomplish precisely that. The aluminum signs were given a backing to make them look thick like the vintage automotive signs from the 50's and 60's that are part of Surf City Garage's actual collection.

The display aims to convey the distinctive aesthetics and power of the vintage muscle car, making the brand prominent in the eyes of consumers and encouraging them to buy the products being displayed to achieve the meticulous detailing and mirror-like shine associated with vintage muscle cars. The sturdy construction provides for the mostly liquid, heavy detailing products to be displayed, while giving each store manager the flexibility to choose different assortments of products and bottle sizes. The custom peg board and pegs provide hanging space for accessories, such as microfiber cloths, used with those products. Overflow hanging products can be hung on the back of the display.

Display is made from laser-cut painted HDF with embossed screen printed aluminum signs.

Marvin Christie

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